Fresh wave of sports brand Umbro busy or dumped goods unless Sichuan

After being acquired Nike, Umbro value is drained the most vivid example is this: England team sponsor Umbro changed from Nike. Analysts believe that after their sponsorship resources, channel resources to a gradual loss of brand value has deteriorated Umbro sports brand Umbro most people probably will not be unfamiliar, because glamorous Beckham was wearing the England soccer jersey brand to shine. However, Umbro Chinese agents has recently put on the spot --- not because Beckham retired, but because they are the home lost contact last October, sports giant Nike brand to sell its brand Umbro. Recently, there are a lot of Chinese agents questioned Umbro, Nike, claiming that it failed to conduct the sale to communicate with them, causing agents into a Umbro brand agency signed a contract with Nike is about to expire, and the Umbro brand The new owner has not been in touch with them, the dilemma Chengdu Business Daily reporter recently learned Umbro agents Sichuan Jin Lang Sporting Goods Co., Ltd. (hereinafter referred to as the fresh wave of sports) because of the matter and busy dumped goods. Informed sources told reporters that if nothing unexpected happens at the end of this year, the few remaining fresh wave of Umbro sports will counter all removed. According to reports, a fresh wave of sports brand Umbro sole agent in Sichuan, it also means that if Umbro, then set man not looking for new partners in Sichuan in the next six months in the past, then the brand may disappear from the market in Sichuan last October 24, Nike announced a $ 225 million to its Umbro brand sold to Iconix Brand Group. Nike side has said that the move to make the company the opportunity to focus on the most growth potential, that focus on operating Nike, Jordan, Converse and Hurley brands Surprisingly, Umbro remarried After six months, but in China set off a storm. It is reported that part of the Umbro agent accountability Nike, claiming that the other party does not timely communication when selling Umbro brand. Currently, agents with Nike on the Umbro brand agency contract about to expire, and you have not made contact with the company took over the Umbro brand, because get new products, agents can only rely on efforts to increase discounts to clear inventory, a move They continued to cause losses. It is reported that these agents intend to return in the hands of Nike stock, and recover lost Umbro brand has nearly 80 years of history, into Sichuan have quite a long time. I read in junior high school, when buying shoes is the first dual-brand Umbro. Zhang told reporters love sports. But recently, the Chengdu Business Daily reporter was informed Sichuan Umbro fresh wave of sports agents has begun for the Umbro brand mop-goods, and intends by the end of this year the company removed all Umbro all counters. Reporters noted on the official website fresh wave of sports, Brand Zone column, the iconic Umbro diamond pattern has quietly disappeared a fresh wave of sports insiders told reporters, fresh wave of sports has no further Umbro goods, the current inventory as well as a few million dollars left. reporter recently in a fresh wave of Chunxi road opened the third floor to find a sports city has one of the few Umbro counter, I saw on the counter placed 25.8 fold signs. Perhaps because it is a working day, the counter only one salesperson seems to have deserted. Only we still here, and these will be no poop sold out.

In fact, both the Nike broken wrist abandon Umbro, still fresh wave sports say goodbye This is not a sudden the old partners. An industry source told reporters, the problem has been a long Umbro brand, its product has not been updated, market activity has done is not good, consumers increasingly recognized. He bluntly Umbro already on the market not too strong competitive public information, in 2008, Nike announced a £ 285 million acquisition of British soccer goods manufacturer Umbro, in four years, Nike will gradually infiltrate their sponsorship and promotion to the football field. Nike is one example from the England team sponsor Umbro become. Nike will sponsor Umbro resources, technical football, channel resources are already in the hands of. Magang said this resulted in Umbro competitive now as before, plus the core resources have been Nike grasp, brand value and market share is not too high recently, the Beijing Consumer Association announced on 58 kinds of cleaning products in the comparison test, the adidas men`s vitality shower gel (energy) and other six samples did not meet. This six sample problems are: lack of total active matter content, detergency is not standard, adding excess formaldehyde, part of the production companies record business standards for certain indicators below national standards or industry standards, such as the non-compliance is detected Adidas Men Energizing Shower Gel, failed because the total active matter content did not meet targets. The total active matter content is the percentage of mass decontamination effect shown in detergent surfactants all share in the product, is an important indicator of the effect of the decision detergent decontamination. The quality and amount of surfactant directly affect production costs, in general the higher the total active matter content the better decontamination addition, the Secretary Dai, Iraqis and other brands of the index sample there is not compliance problems. 6 not standard samples, Environmental Science and Technology Co., Ltd. Hunan Hi Seoul production company Dai antibacterial hand sanitizer formaldehyde content has reached 844mg/kg, much higher than the national standard of maximum 500mg/kg Beijing Consumers Association, said comparing test results only responsible for test samples. Reporter visited Beijing supermarket to see Watson, Adidas Men Energizing Shower Gel is still normal sales. Legal Evening News